Show&Order is an exclusive, international and personal curated ordering platform during the Berlin Fashion Week. It offers high-end collections combined with a fine and selective presentation in a spectacular location: the former power station in central Berlin. A coveted platform for inspiration, networking and high aesthetical demands of international brands.

On the basis of the individual fairs in Paris, Milan and New York, Show&Order offers an alternative to large fair arenas. The focus lies on the discovery of young talents, the presentation of labels and the possibility to react quickly, service-oriented and uncomplicated on exhibitors and retailers. The Show&Order takes places from January 19th to 21st, 2015.

Twice a year, Berlin becomes the centre stage for the international fashion and lifestyle industry. During the Berlin Fashion Week, fashion experts, buyers, trade visitors and media representatives come together at fashion and award shows, learn about the latest developments at trade fairs, visit exhibitions and attend offsite events.

Highlights of the Berlin Fashion Week from 17.- 19. January 2017 include the fashion trade fairs PREMIUM Exhibitions at STATION Berlin and PANORAMA at the Berlin ExpoCenter City as well as the runway shows for Mercedes-Benz Fashion Week Berlin, which will once again take place at the Brandenburg Gate in the heart of Berlin.

The Fashion Week’s varied programme is rounded off by the high-fashion ordering platform SHOW & ORDER, the streetwear trade fair BRIGHT, Seek and Selvedge Run.

This season, Berlin will once again be showcasing green fashion, presenting the latest trends and discussing current issues surrounding the topic of Ecological Design. Featured events include the trade show GREENshowroom, this time in cooperation with the Ethical Fashion Show, as well as the Lavera Showfloor for fashionistas.

Since 2007, the Berlin Senate Department for Economics, Technology and Research has been supporting the fashion industry with an annual budget of up to EUR 1 million and a comprehensive set of initiatives. Each year at least eight fashion shows by Berlin-based fashion labels are co-funded by the Senate. Since 2013, at least five Berlin fashion labels have been given the opportunity every year to present their collections as part of the Paris Fashion Week, with future shows also planned in New York. Funds of up to EUR 50,000 as well as coaching have been given to up-and-coming Berlin-based fashion labels since 2010 as part of the "Start your fashion business" awards. Numerous other programmes sponsored by the federal state via Investitionsbank Berlin have been set up for fashion companies and are increasingly being utilised, including coaching services provided by the Kreativ Coaching Center, Design Transfer Bonus, "Wachstumskapitalfonds Kreativwirtschaft"(capital fund for promoting growth in the creative industry) and individual trade fair funding.

Premium is not mass market but perfection: as a major trade show for Advanced Contemporary Fashion, Premium International Fashion Trade Show has been an inspirer and initiator since 2003 and its brilliance and dynamism set it apart from other trade shows around the world. Featuring around 1,000 brands and 1,800 collections spread over approx. 33,000 m2, Premium is the only trade show in the world that presents fashion and lifestyle at this magnitude and quality. Thanks to its unique set-up, this event defines the key trends: each season, the latest lifestyle fashions, trends and global market developments are analysed and the portfolio updated to include at least 25 to 30 percent of new, commercial, high-end collections.

Premium is an international fashion trade show for the high-fashion segment, taking place twice annually in the Station-Berlin exhibition halls. With more than 60,000 visitors, some 1,500 collections on show, and approximately 23,000 square meters of exhibition space, Premium is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors at this scale and level of quality. Premium’s calling card: Each and every season, the most in-demand high-fashion collections, the most innovative products, and the most leading trends from around the globe are united in one place, from womenswear, menswear, denim, and sportswear to footwear and accessories like handbags and jewelry. The motto: quality over quantity. The means: consistent curatorial standards, continuous research, and the integration of new collections. The goal: providing clients with outstanding conditions for placing orders as well as the inspirational push to stay ahead in a very competitive market. 

The season-to-season fine-tuning of the brand portfolio, the high proportion of new collections (25-30%), and the integration of innovative new concepts are what keep Premium consistently unique, one season after another. At Premium, the needs of the retail market are always at the forefront. A clear, well-structured concept, easy-to-access information, stringent brand standards, and comprehensive service are designed to make the work of both exhibitors and trade show visitors efficient and enjoyable. Strong brands, one strong trade show, an alliance grounded in one key quality: The name says it all— Premium.

It’s been more than 10 years since the first Premium took place in January 2003. Since then, the revolutionary concept, the unique locations, the creative potential of the city of Berlin, and the visionary spirit of the Premium founders have combined to make Premium a leading event on the world’s fashion and lifestyle stage.

Bright is an original fashion trade event, which conveys a snapshot of modern lifestyle within an atmosphere relevant to its target groups. Since fashion is in constant motion, its predominant influences such as art, music and sports are therefore decisive regarding the resulting trends and how they get perceived - whereat credibility always has and will be the essential element to it.

Back at Berlin’s Arena, this summer’s 23rd edition of BRIGHT was all about content – and about the culture surrounding our brands and exhibitors. The fact that, apart from Streetwear, skateboarding is and remains an important part of the BRIGHT universe was impossible to miss this time around – simply because we took it all over town. Whereas Volcom’s massive, three-day “Three Streets To Berlin” contest took world-class riders from legendary spots such as Nationalgalerie to tourist venues, the week began with the official opening of the all-new concrete DSS obstacles just around the corner from our show. 24 hours later, the official BRIGHT opening was another joint event with DC, who once again turned a club into a proper skate venue. And finally, there were plenty more sessions and things like a fun little jump ramp contest to round things off – turning Berlin once again into a temporary mecca that attracted some of the best international skaters.

Whereas the visitors of BRIGHT XXIII got to experience a carefully RECAP handpicked portfolio of more than 250 brands – featuring new exhibitors such as Volcom, New Balance Numeric, Nikita, Defend Paris, and PAX, plus some of the most current core companies such as Polar, DQM, and Quasi –, the latest edition of BRIGHT once again boasted a huge selection of side events that ranged from art shows and screenings to music and, last but not least, a series of talks hosted by Drago from Italy. Topped off with the Sneakerspot, a new addition which was open to end consumers as well, and additional party highlights such as the SEEK/BRIGHT/Highsnobiety night “The Off”, the last couple of days easily proved that the BRIGHT and SEEK alliance has established itself as Europe’s main hub for Streetwear and Contemporary Men’s Fashion. We’re looking forward to No. 24!

Seek is berlin's most progressive contemporary fashion trade show and presents more than 250 brands across the segments of modern menswear, new classics, upper streetwear, selected womenswear, authentic designer collections and lifestyle products.

Since 2009, we have presented our ever-growing audience with new labels, and re-introduced old brands to new customers. Our biannual shows are focused on modern clothes for independent minds. Seek offers brands and visitors a sophisticated and relaxed environment for both business and pleasure. Seek's aim is to both inspire and to be inspired. Our exhibiting brands showcase a mixture of new attitudes and old traditions - but are always committed to authentic products in high quality, produced independently.

Selvedge Run is a new trade show for menswear, shoes and accessories. A home for brands with character. Craft is the core of our show. Our name is taken from the technical term for the narrow, tightly woven, self-finished edges most commonly associated with high-quality denim. Our way of making this philosophy palpable is to choose the exhibiting brands according to a few simple standards we‘ve set for ourselves to be important. While one brand might not be able to meet all the listed criteria at once, it will however relate to at least one or more of the points listed below.

Take some time to discover what Selvedge is, both physically and metaphorically.

The Selvedge Run is a home for brands with craft at the heart of what they produce. But why choose the term Selvedge? We will take a moment to delve into what exactly selvedge is and why it is the perfect term to sum up our show.

What is Selvedge, exactly?.

Selvedge (also spelled selvage in the US) is the technical term for the narrow, tightly woven self-finished edges most commonly associated with high quality denim but also found in other fabrics woven with the same technique.

On old-fashioned shuttle looms, the selvedge, or self-edge is created by shooting a shuttle loaded with the weft thread, back and forth during weaving without cutting the thread. This creates a tightly woven and durable edge that, without additional processing, may be included in the finished product.

Low and Slow

These Selvedge fabrics are woven on 28-30-inch shuttle looms, a width considered narrow by todays weaving technology standards. Throughout the 70s and 80s these looms were replaced by more “efficient”, wider 58-60-inch projectile looms. These modern looms cut the weft (the horizontal thread) at each end. This creates frayed ends that are cut before the fabric is sewn into a pair of jeans. The modern weaving process generally results in a far lower quality of denim.

The beginning of the end

The times when these new projectile looms came into play coincided with a decline in the quality of denim, the deterioration of the manufacturing quality jeans themselves and the introduction of environmentally harmful industrialized washing processes. It was the beginning of jeans as a fast fashion item. Denim had lost its heart and soul.

But there is hope!

When the interest in heritage and American vintage gained momentum, people looked for quality in denim and they looked to the past. Where had that iconic red line selvedge of the Levi 501 gone and why didn’t they shrink to fit anymore? Raw, Selvedge denim was rediscovered, this time not as an answer to rugged workwear but as an answer to the search for quality garments.
The idea of wearing one pair of jeans or maybe one pair of boots was something totally against the fast fashion attitude that had seen selvedge fall out of popularity.

And we celebrate that hope

As a show, the Selvedge Run celebrates garments and products that are made in the best way possible and created to endure. This normally means making them in traditional, slow methods of manufacture. Items made with this in mind endure and grow alongside the owner. It is the anti-fast-fashion way of doing things.

Selvedge denim may not be the most efficient way of weaving denim and getting as many pairs of sub-standard jeans out the door as fast as possible, but it is the best way denim can be manufactured.

The perfect metaphor

So selvedge acts as the perfect metaphor for what we want to accomplish as a show. The Selvedge Run will celebrate, showcase and highlight brands, makers and artisans who do things in the best way possible. This may be hand stitching leather goods, crafting a pair of jeans on a single needle, vintage sewing machine or seeking out organic cotton and sustainably sourced materials. It can include cutting edge synthetic fabrics and hardware with the intention of making new and innovative garments perfectly suited to their intended purpose.

The brands showing and invited are the embodiment of what we as a show represent. Brands with craft, brands with a narrative, ethics, brands with longevity designed into their wares and brands that are the antithesis of the fast fashion culture.

Noble design and high quality on a sustainable basis - that is what the Green Showroom than any other fashion event in Europe. Exclusive ambience, personal atmosphere and a certain something characterize the extraordinary profile of the fair. It offers fashion, accessories, beauty and lifestyle products in a class. Spotlight on eco-fashion: While the catwalk show selected designers present their new collections.High-ranking guests from fashion, business, politics, film and television traditionally follow the Salon show at the club of the postal station. Visit the lectures, discussions, tours and get-together events and benefit from the competence center for green fashion during the Berlin Fashion Week.

High fashion, luxury and design in conjunction with sustainability - in GREENshowroom shown selected collections that combine these attributes. Ecology, social responsibility and transparency form our understanding of sustainability, which we share with Get Changed! The Fair Fashion Network have developed.

At least 70 percent of the exhibits meet our criteria. In addition, we expect our exhibitors least one environmental and a social aspect.Transparency can underpin the social and ecological commitment.